ABOUt

I am a storyteller with a fine arts background and a passion for shaping visually driven narratives that bring clarity, meaning, and connection to a brand’s identity. Rooted in the arts, my approach to digital content blends creativity with intention, allowing me to craft stories that feel both emotionally resonant and strategically grounded. From building pinhole cameras in the darkroom to producing high-level content, I’ve always been drawn to creating work that resonates and endures.

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Currently, I serve as a Video Producer and Editor for the Columbus Blue Jackets, where I lead end-to-end content development across digital platforms. I collaborate cross-functionally with internal teams, stakeholders, and brand partners to shape content strategies that align creative execution with business objectives. My work includes developing multi-format campaigns for partners such as Bread Financial, Ticketmaster, and Lexus, ensuring each piece of content is cohesive, audience-focused, and performance-driven.​

 

Previously, I produced and marketed content for Clemson Athletics, leading storytelling and content strategy for four athletic programs, including Gymnastics during its inaugural season. As the primary creative lead, I developed and executed integrated campaigns across social, in-venue, and long-form platforms, driving fan engagement and contributing to a sold-out inaugural season. Working at the onset of the NIL era, I partnered with athletes and brands to create content that aligned storytelling with visibility, value, and monetization, translating evolving industry dynamics into cohesive, audience-focused campaigns.

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I thrive at the intersection of storytelling, design, and strategy, bringing structure to ideas, clarity to content, and intention to every piece I create. With a strong foundation in visual storytelling and cross-functional collaboration, I take a thoughtful, adaptable approach to developing content that not only engages, but delivers meaningful impact.​